We all need to find the the Magic Fridge

As I fell in and out of sleep coma during Super Bowl XL, I found myself caught for the first time every in my personal history of watching the Big Game, looking for more. Myself, a New York Giants fan, all hope was lost when Eli started crapping in his diaper halfway through the first quarter of their playoff game, and with the Patriots out for what felt like the first time in a decade, I had nothing to hope for in this year’s Super Bowl but the commercials. All commercials can be streamed from AOL.

Which, generally, were not all that bad, but let me provide you with my own personal insight on Super Bowl XL’s Blitzkrieg Advertising Campaign. Starting with the first half, I’ll make my slection for the best and worst.

I would have to say my own personal favorite, The Magic Fridge, is a commercial I will never get tired of. This commercial had me laughing through the next 4 commercials, it was literally hilarious. imagine living in a world where you had to, on an involuntary whim, drop everything to bogart as much free bud light as possible. I think that happens every time my friends come over, except my fridge doesn’t rotate. Good commercial.

Now, the Burger King commercial early in the 1st quarter, what the hell was that! I mean I know advertising has become more abstract in the last decade or so, but come on now, last year’s commercial with Hootie (aka Darius Rucker) and now this crap. Get the Radio City Rockettes to do it next time, not the Whopperettes, and just let em leg kick the whole time while eating whoppers, with cheese of course. Bad Commercial

My winner for the first half resulted in a 3-way tie: The Michelob commericial where the girl is trash talking and gets laid out for it, “You were open, but now you are closed”, something I may be saying for years to come. Just watch it. The ESPNMobile commercial with sports heaven brought a sense of visual euphoria, will it make me go out and by a new phone, no. But the imagery was very impressive. And last but not least, the NFL/Disney commericial with players practicing their acceptance speeches, although I found it slightly sacreligious to the football gods, showing a player with Lombardi’s trophy before he’d won it, but never the less, a heart felt commercial.

Worst Commercial of the first half: Whopperettes, I may never eat their again.

more opinion to come for the 2nd half.